The Best Marketing Team of the EuroLeague, Anadolu Efes, has broken new ground in European basketball. A digital stands in the Sinan Erdem Sports Arena allowed almost 300 fans to become a part of the match experience during the Turkish Airlines EuroLeague match against Bayern Munich. Fans who took a part in the Anadolu Efes Sports Club Digital Stands described this experience as what a lovely experience they’ve had through social media shares.
Within the project that was accomplished by the collaboration of Microsft and beIN Sports Turkey, fans took a part in the campaign that was released on Anadolu Efes Sports Club Mobile Application. Almost 300 Anadolu Efes Fan Club members took a part in this experience.
Striking figures have also emerged regarding the project, which was implemented after long-term preparations:
The Together feature of the Microsoft Teams application was used in Anadolu Efes Sports Club Digital Stands, where Anadolu Efes Fan Club members entered by logging in with their username and password via the link sent to them, and this was a first.
The "Together" feature, which is a service added to the Microsoft Teams application during the pandemic, prevent distraction and increase interaction for online meetings. This feature was used in Turkey for the first time for a sports event and to include the fans digitally on the stands.
The fans stated their happiness for their inclusion in the Anadolu Efes Sports Club Digital Stands and expressed what an unforgettable experience they’ve had through their social media posts.
While Digital Stands was the subject of over 100 news in print and electronic media, these news reached approximately 3.2 million people. The project, which was the subject of 8 news on TV, received more than 700,000 views on social media. Anadolu Efes Digital Stands project reached approximately 5 million people in different channels throughout the week.
Anadolu Efes Sports Club will continue to keep their fans happy and to be a pioneer within the next term.